Invemo is an asset manager, broker and liquidity provider active in the digital assets market that targets professional and institutional clients. It has been established as a mining company in 2017 targeting mostly retail clients. While the digital assets market has not only quickly developed but also changed since its last peak in 2017, the company has dramatically changed its business model in order to continue growing and increasing its client base. During that journey Invemo has acquired valuable experience and would like to share the key learnings and considerations which each startup could find useful while scaling.

Leverage &…